THE STORY OF TET HOLIDAY


THE STORY OF TET HOLIDAY
(Anothern x Tole Thanh Duyen)

Tet, also known as Lunar New Year, is one of the most important and largest festivals in Vietnam.
On the first day of Tet, people usually stay at home, and children wear new clothes and receive red envelopes containing small amounts of money, considered lucky money from older adults. This custom is called "Mung tuoi moi" in the North and "Li xi" in the South. Before receiving lucky money envelopes, children often offer traditional Tet greetings to older adults. This is also an indispensable aspect of Tet.
It is for this reason that this lucky money envelope set was created. For this Lunar New Year collection, inspiration is drawn from images of traditional attire from the year 2024, blended with elements of abstract style and using bright and cheerful color palettes. This special design collection hopes to bring a sense of excitement for the upcoming new year.
Thank you for visiting, and I wish you a healthy new year!


Stories
(The brand for the family)

In the special moments of Lunar New Year, the family is the heart of every culture. It's a time when grandparents, parents, and children gather joyfully, creating a warm and cozy atmosphere of unity and affection.
Every year, Tet is an occasion for all of us to cherish precious moments together. Alongside grandparents, parents, and children, who are not just beloved family members but also our closest companions, always sharing joys and sorrows in life.
As a brand of family and life apparel, we aim to provide customers not only with stylish outfits for all ages but also a part of the wonderful story of family bonds during Tet. We've helped the Tole Thanh Duyen brand recount the tale of family unity and warmth through each design on red envelopes and accompanying materials, enabling customers to share joy and affection with their loved ones during this festive season.



6 Color lucky money envelope
fireworks Visual 2024

Credits

Team
Design firm: Anothern Creative
Showcase: Khanh Khuất

Photography
Direction: Khanh Khuất
Portfolio Photography: Minh Khôi
Digital Retoucher: Anothern Creative Team

Video
Motion Design: Huy Hoàng
Concept / Editor: Nguyễn Thông

Product
Producer: Bảo Nguyễn, Hoàng Thiên Diễm

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THE STORY OF TET HOLIDAY
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